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Meet the Design Team!


At the beating heart of any craft brand, lies a team of talented and inspirational creatives. If you are ever stuck for ideas, these ladies use their signature styles to get the mojo going again. Let's find out a little more about the women behind the cards.


Kerry Gibson

Kerry Gibson lives in the West Midlands with her husband. In fact, because she is fairly local to Claire, you may have seen her at some of the consumer craft shows in the region. Kerry's style is Clean & Simple with pops of colour and she is partial to a scrapbook page or mini book occasionally. We asked Kerry to tell us more about her crafting journey.


What inspires your crafting?

I always find questions like this so difficult to answer, I never really know what to say, but I suppose mostly I’m inspired by colours and patterns that I see around me then incorporate them into my makes.


Favourite technique?

Well over the years I have tried most things and I have lots of equipment gathering dust to prove it! But stamping has been a keeper for a long time, especially since the arrival of my trusty stamping platform. I am addicted to inks and the versatility of them and at the moment I do love a bright inky background.


Top card making tip?

Less is more and don’t be afraid of the white space.

My style is absolutely Clean and Simple usually with one main bright focal point to pop off the page.

Favourite ever make?

Isn’t this akin to picking your favourite child? When you have been crafting as long as I have, this is really difficult, but I do tend to find, I like my latest makes best. So this is a recent scrapbook page of my son in New York. It was made as part of a challenge to incorporate a song title in your layout.




Gemma Hynes



Gemma Hynes lives by the seaside in Kent, with her husband, son and pet Bearded Dragon, Basil! Gemma loves messy crafting and her grungy, 'perfectly imperfect' style brings a fresh take to how you can use your craft stash. Let's find out more about Gemma's crafty adventures.


What inspires your crafting?

I am inspired by colour, texture and using different mediums. Most of my cards and projects all start with the question ‘what do I want to play with today?’ and then the pencils, pens, inks, or paints form the first ideas for that make.


Favourite technique?

Not sure it counts as a technique, but I love using brayers to build backgrounds with paint and ink. They create an amazing base layer to build off with all the stamps and stencils we have in our crafty stash.


Top card making tip?

It doesn’t have to be straight; it doesn’t have to be perfect; it has to be fun. When we focus on perfection, we take all the fun out of crafting and what are we doing it for.

Favourite ever make?

Layers for days!



Liane Hodges


Next up, Liane Hodges works at her Kennels & Cattery in Norfolk with her family. She shares her home with Boxer dogs Quinn and Maeve, a feral cat and a very grumpy tortoise! Liane is a huge fan of a clean and simple looking card with tonnes of rainbow inking.


What inspires your crafting?

I’m inspired by the things I see everyday, anything from soft furnishings and interior design to the flowers in my garden and patterns on clothing! And a few hours on Pinterest usually gets the inspiration flowing!


Favourite technique?

My favourite technique is anything to do with ink blending especially messy backgrounds. The possibilities are endless and you never get the same result twice.


Top card making tip?

Experiment and have fun and if something isn’t working out put it away for a while and try again later with fresh eyes, you’ll be surprised how many new ideas you’ll have!

Favourite ever make?

Rainbows, die cutting and stamping perfection



Natasha Finley


Claire's Niece Natasha has been crafting for a few years now. She does some of her own hand drawn card designs too for custom orders, so is well and truly keeping the family craft tradition going!


What inspires your crafting?

Something that inspires me to craft is how it makes you feel free and helps to escape and explore endless possibilities.


Favourite technique?

My favourite technique is using watercolour crayons in my work


Top card making tip?

Relax, keep calm and take a deep breath. Not everything has to be perfect!

Favourite ever make?

New baby card



See more Design Team makes in the inspiration gallery


Join Claire for the LIVE launch party at 6pm Aug 2nd here